Perkembangan Software Lokal

 Pasar teknologi industri di Indonesia menurut data dari Business Monitor International (BMI) tumbuh cukup pesat. BMI memperkirakan pengeluaran biaya TI pada tahun 2015 akan mencapai US$ 10,2 juta dengan pertumbuhan software lokal mencapai 18 persen per tahun.

Namun sayangnya pasar TI, terutama pasarsoftware, masih didominasi oleh software dari luar. Saat ini software lokal hanya 20 sampai 30 persen dari total software yang ada.

Klik disini untuk melanjutkan »»

How to Choose the Best Network Marketing Business

So you have decided to take the plunge, and join a network marketing company. Well, keep your wallet in your pocket for a while yet, you need to know how to choose the best network marketing business. To do this, you need to understand what a network marketing company needs to have to help ensure your success.


There are five critical elements help you select the best network marketing company. You want to join a great company, don't you? If you plan to put your heart and soul into you new home business for the next few years, you need to study intensely the companies you are looking at joining. This only makes sense, because you do not want to invest you time and money into a company that might not be there in a couple of years, or a company that is not in a growth industry.

Below are listed the five critical elements to help you choose the best network marketing business.

1) The Product: The Company must have a product, or products that are focused in one area of concentration. This allows you to focus your marketing efforts in one category of products, thus laser targeting your customers.

2) The Industry: This must be a growth industry. If you going to join a network marketing company you want to be sure that the products they offer are in demand and that demand in increasing every year. For example, maybe a health product targeted to baby boomers, there is a product in demand and an industry in rapid growth.

3) Company: The company is probably the most important, the product and industry can be great, but if the company is not going to be around in two years, why join. You need to be sure that the Company has the ability to give you long term growth and financial security. Check out the companies history, and for newer companies, concentrate on the ownership. Checking out the ownership and owner's history is very important here. I am not talking about a successful six figure network marketer, who just started a new company with this great product, I am talking about owners with multi-million and billion dollar backing and a previous history of success.

4) System: A system to market you business must be simple and easy to duplicate. The company and upline distributors must be willing to help you succeed. This is a critical step to help you choose the best network marketing business.

5) Global Reach. The companies with the most potential for success out there have ground floor in their global expansion. Many network marketing companies went form the millions to billions in sales during their global expansion. You want to be a part of that.

Now, having read the above five critical elements of how to choose a great company, you need to consider whether or not you are gambling your and your family's future on a company that does not meat this criteria. There are many great network marketing companies out there that fit these 5 critical elements on how to choose the best network marketing business, so do your home work, and make that very important decision to find, and join on of them and change your financial destiny.


Author Rodney Larrivee

Klik disini untuk melanjutkan »»

Make Prospects Stalk Your Sales Letters Without Fail

Stop making your sales letters look like ad!
Yes, many of times we simply look over the fact that people don’t like to read ads—unless you’re a rabid marketer who loves to study how other business owners or entrepreneurs market their products or services.


Time after time, if you look over the Internet there are too many sales letters that just shout: “I’m an ad!” And yet they wonder why their responses are so low and day after day, their profitability seem to go down without fail.

You see, stop making your sales letters look like ad. I say we change. It’s time us smart marketers change our ways so prospects get stopped in their tracks whenever they arrive at any one of our sales letters!

But how would you do this?

There are many ways, and if you would put a little bit of child like creativity you’ll find almost everything you need in your brains.

People come online to read articles, they’ve come online to find as much information as they can about something they want. And therefore when they come online, a resource of knowledge would be valuable and appealing to them.

So for example, since people come online to read articles—what can you do to improve your readership and influence your prospects’ mindset to assume you deliver value in your sales letters?

Yes—it’s simple! Make your sales letters look like article.

And, this isn’t something hard to do. In fact, you can begin changing your whole business today so it delivers information of value, and present your sales message altogether in one same template which looks like an advertorial or average article published on the Internet.

Other than training your prospects’ minds to think you’ve presented them with yet another article of valuable information, you also get to bring a ales message to them without raising too much objections at all.

But is this an ethical strategy? Here’s what: if you continue to present people who looks up to you for valuable information and you did nothing but endorse products one after another without giving something back to them in return, that is more unethical on the moral side.

What you’re doing here is conditioning yourself to continue delivering value to your appreciated prospects and customers as well, and will surely increase your business exponentially at the bottom line.

Don’t hesitate to add some personal handwriting notes, some scribbles, make your sales letter look like your personal diary. Make it look like a letter to your lover, a letter to a friend. In fact, you can even make it sound like it. Make it entertaining at times, but not at all times.

Sometimes the professional image just doesn’t stick. Who knows, one small story or event told to your customers can ensure their loyalty with you far longer and deeper than all your marketing efforts combined until now.



Author Dan Lok

Klik disini untuk melanjutkan »»

key ways to gain online shoppers

Attention, please, those of you who sell merchandise online: Not all of you are honest, competent and credible. Some of you are incredibly greedy. More than a few of you ought to be in jail for the things you do to consumers.
But most of you, I suspect, are worthy of my trust. The trouble is, how do consumers and other businesses tell you from the bad guys on the Web?
They can't really. But one way to help buyers feel more secure about the online merchants they shop is through digital certificates and privacy seals.


How digital certificates work
Let's first talk about digital certificates. They were invented to facilitate trust in Internet transactions. These certificates, among other things, validate for customers shopping online that they are dealing with a specific person or company that has been checked out by the companies authorized to issue the certificates.

An online merchant buys a digital certificate from a certification authority (often abbreviated as CA on the Web and in marketing materials). Before the certificate is issued, the CA

checks out your company, to be sure you are who you say you are and are worthy of the certification. (For more on this process, see one of the Web sites whose addresses are mentioned below.)

Assuming you pass muster, the certificate is uploaded to your site. Typically, a logo is posted on your Web site assuring the world that you have been checked. Again, this is intended to build customer trust.

Next, a customer comes to your site to buy a product. When the transaction begins, the customer's browser contacts a secured address on your Web site. That address will start with "https," rather than "http." Your server sends its digital certificate to the browser, authenticating itself.

That initiates the Secure Socket Layer (SSL). No, that's not a name you will hear at cocktail parties. But it means that the data transmitted by the customer's browser is protected with

encryption. A padlock symbol at the bottom of the customer's browser shows that the session is secure.

What follows is a series of things that take place behind the scenes, all transparent to the customer: The customer's browser generates a session key (a long number), and uses that to encrypt

the customer's credit-card number or other sensitive data. The browser then encrypts the session key, using a public key sent by your server. The browser sends the encrypted credit-card information to your Web

server, along with the encrypted session key. The server uses a private key to decrypt the session key, and then uses the session key to decrypt the credit-card information.

No certificate, no encryption

The encrypted transaction here is made possible by the digital certificate. Without the certificate, the encryption would not take place. Without the encryption, the customer's information would be sent in a manner that could be intercepted by evil-doers in

transit. If you don't have a certificate, the padlock icon on the customer's browser will not close.

The browser probably would generate a message warning the customer that the transmission is not secure.

The customer might decide to do business with someone else.

There are a number of certificate sellers. The biggest is VeriSign (www.verisign.com),which sells certificates under that name and Thawte (www.thawte.com). VeriSign has about 90% of the U.S. market. Other major sellers are Entrust (www.entrust.com), Comodo (www.comodogroup.com) and Baltimore Technologies (www.baltimore.com).

Those five have high

compatibility with browsers. There are other certificate sellers, but at least some are not compatible with older browsers, or those made by the browser publisher Opera.

For instance, some cannot handle Internet Explorer 5.0, which was distributed with Windows 98. Be sure to check compatibility when buying a certificate. About 10% of the people who connect to my Web site are using old browsers — you don't want to lose that business.

Prices can vary widely. VeriSign certificates, with the highest level encryption (128-bit), cost around $900 for one year or $1,600 for two. The much smaller Baltimore

charges around $350 per certificate for one year. You will need certificates for each secure server.

Why privacy seals are important too

People want not only to have their personal data encrypted, but they also want to know what the online merchant is going to do with it. People today are concerned about identity theft and spam, and with good reason.

Some Web pioneers recognized in the mid-1990s that this would be an issue. They formed TRUSTe (www.truste.org), a nonprofit organization that sets standards for privacy. TRUSTe members agree to follow these rules:

Adopt a privacy policy that allays the fears of consumers.

Disclose what information is collected and what is done with it.

Give consumers the option of refusing to supply certain information.

Take steps to secure sensitive information provided by consumers.
Sounds like common sense, huh? Well, it is. But written policies

that reiterate these rules are a good idea. When TRUSTe was formed, Internet commerce was brand new and exploding. It was -- and still is -- important that companies follow the rules and make the online shopping experience a positive one for consumers. Bad apples can wreck everything.

Another registration service is provided by WebTrust (www.webtrust.net). This organization periodically has member firms examined by a certified public accountant. Among the criteria are high standards in online privacy, security and business practices. Fees vary, depending on the time the CPA

spends examining the firm.

Check out the BBB

Both of the above services serve to reassure customers. But I am even more bullish about the Better

Business Bureau Online (www.bbbonline.org), the Internet side of the same venerable watchdog organization that provides BBB plaques for brick-and-mortar

After companies apply to TRUSTe and submit a proper privacy policy, they are permitted to display the TRUSTe seal. This seal tells customers that the company displaying it practices good privacy policies. The fee for

the TRUSTe seal is based on a company's sales. The fee for the smallest companies (those with annual sales of less than $5 million) is around $600. It rises with higher revenue numbers.

businesses' walls. Given its longstanding service and strong reputation with the public, the BBB seal might be the most effective seal of all.

BBBOnline actually has two seals: reliability and privacy. You must join your local BBB to receive the online reliability seal. And you must

have a satisfactory record of resolving problems reported to the BBB.

The privacy seal requires that a privacy notice be adopted and posted. If a company appears to meet threshold standards, it still must be assessed. Fees start at $200 for a company with $1 million or less in revenues.


A privacy seal from any of these organizations can go a long way toward reassuring today's wary customers (many Web sites display more than one seal). A privacy seal combined with a digital certificate is an even better way that online merchants can show they are worthy of consumers' trust.






Posted by Kim Komando

Klik disini untuk melanjutkan »»

Change your business' name?

What's in a name? Everything — particularly when it comes to your business.
And that should make extreme caution the bedrock of your thinking when considering changing the name of your business.
Granted, there are justifiable reasons for a name change. Perhaps you bought a business with someone else's name and you'd like the operation to reflect you. Maybe your operation has changed so that the current name simply misrepresents your products or services.


Rule of thumb: Approach a name change carefully. Here are seven issues to bear in mind:

1. Identify a substantive reason to change the name. Never change your business' name simply because the current one bores you. Instead, think carefully about what might warrant such a decision — and make sure it's genuinely compelling. "It's always a difficult decision," says Luda Kopeikina, author of "The Right Decision Every Time: How to Reach Perfect Clarity on Tough Decisions." Your name is a brand that touches a lot of people, and that's a major consideration, Kopeikina says.

2. Know what a name

change really entails. Don't ignore all the ramifications of a name change. It doesn't just affect the sign over your front door. Think about business cards, stationery, sales materials and, in particular, any relevant Web sites that will have to be updated. All those taken together can run into a fairly hefty price tag. Kopeikina recommends that any business changing its name maintain two Web sites for at least several months so that customers going to the old site can be redirected. Still, know that a name change isn't 100% customer safe: "You're bound to lose some customers along the way," says Kopeikina.

3. Can you reestablish a brand name? Even the smallest business brands its products and services with its name. If, for instance, you acquire a family-named business with a long-established history associated with that name, determine whether it's feasible to expect that a new

name will hold onto even a portion of that valuable branding. "It may often be the better decision to keep the old name and merely say that the company is under new management," says Kopeikina.

4. Keep an eye on your core functions. Up to now,a fairly compelling case can be made to stick with an existing name under most circumstances. But that's not always the case. An effective name must always mirror the primary focus of your business' activity. With that in mind, give some thought to a fresh name if what you do has changed substantially so that a new name would better

reflect that activity. Case in point: Seattle-based Curecorp changed its name to 1-800 Water Damage to focus on the company's central purpose: Addressing homes with water damage. "For small businesses, it's a good idea that the new name includes precisely what the business does," says Kopeikina.

5. If a new name makes sense, check it out. If circumstances suggest that a new name may, in fact, benefit your business, don't just slap it on. New York attorney Keith Emmer recommends extensive due diligence — see if the name is strikingly close to the name of another business.In particular, watch for registered trademarks: "If your name is even something close to a registered trademark, using it could have expensive legal consequences," he says. Do the same work on the Internet registry if you hope to have an online presence with the new name.

6. Run the new name by customers. Even a new name that strikes every chord with the owner may hit nothing but sour notes with clients and customers. Set up focus groups or conduct extensive interviews with everyone from customers to suppliers. Have them tell you how they

feel about the new name. Do they think it captures the essence of your company? Will they remember it a few weeks from now? Do they share your reasoning behind the possibility of a name change? Soliciting feedback from others not only broadens your perspective, but also gives you a feel for how things will actually go if, in fact, the name change moves forward.

7. Above all, take the process slowly. No matter how immediate or compelling a quick decision may seem, it's imperative to approach the decision of a name change as slowly, and as thoughtfully, as possible. The

one thing you want to avoid above all is a knee jerk decision that carries destructive consequences for years to come. If you devise a rationale for a name change, review it in a week or two to see if the argument holds up. If you come up with a killer new name, sit on it for a bit to see if it keeps its charm. Ask a customer about a new name,then pose the same question a month later to see if her reaction changes. "You're essentially losing your identity if you decide to change your name, so sleep on it for quite a while," says Kopeikina. "Given enough time, you may realize that it's not worth it. You've got to have a business name that you can live with for a long time."



Posted by Jeff Wuorio

Klik disini untuk melanjutkan »»